A VC once told me that “startups are bought, not sold.” Whatever the hell that means. 

If you believe what you read in TechCrunch, you’d be reasonable to assume that a burplap bag full of money will appear in reception exactly 36 months following launch. 

As entrepreneurs, we know the deal.

Success can mean a $500M+ exit, financial independence and the thrill of “making it” in the Valley. Others have done it - why not you or me?

Failure can be a swift shutdown and then a corporate job for a year or two. Sometimes the markets just don’t cooperate. 

But what happens when a business is somewhere in between success and failure?